Senior living operators are constantly being pitched by rehab providers, and most marketing in the space looks and sounds exactly the same. Generic claims, corporate messaging, and feature lists rarely create engagement or qualified conversations.
I wanted to challenge that by creating a campaign that felt completely unexpected for healthcare marketing.
Inspired by early 2000s teen magazine quizzes, I developed an interactive campaign that reframed evaluating a rehab provider as evaluating a relationship. The campaign used humor, nostalgia, and self-discovery to make operators reflect on their current partnership before naturally leading them toward a conversation with our sales team.
The result was a fully integrated campaign spanning paid social, tradeshows, landing pages, interactive UX, HubSpot automation, and sales enablement.
Social Media Ads
The Quiz
Printed Collateral & Web
