Creative Briefs & Influencer Collaborations:
This campaign kicked off with the development of a creative brief, aiming for a relatable outdoorsy theme that embraces the classic style of the shoe, while emphasizing our product's ability to enhance what customers already love. We set our sights on social media to forge relationships with influencers and amplify our brand's voice. To achieve this, I dove into social media, arranged meetings with influencers or their talent management, and negotiated contracts. Throughout this process, I ensured that their content seamlessly aligned with our values, underscoring my role in building bridges and fostering partnerships.
Designing Content Across Platforms:
Whether it's writing captivating copy or designing visuals that pop, I'm the designer, strategist and copywriter behind our emails, ads, and social media content. It's about creating a cohesive narrative that resonates with our audience and leaves a lasting impression.
Strategizing for Reach & Engagement:
Strategy is the backbone of any successful campaign. Whether it's identifying new channels for growth or optimizing existing ones, I'm constantly seeking ways to expand our reach and captivate new audiences. In this campaign, we embraced TikTok ads, tapping into the power of first-party data through our meta pixel integration, and pivoted from interest-based ads. Additionally, we used influencers and affiliate programs to extend our brand's reach, also executed our first Spark Ad via TikTok.
Photoshoots
Being on the ground during shoots to capture the essence of our brand visually and curating assets that speak volumes about our identity is both exhilarating and rewarding. I was part of the process in hiring both photographers, selecting models, providing direction and mood boards, selecting our final brand images, and working with the photographers to provide any necessary edits in the process.
